The Ask
Create a campaign demystifying how teens and their parents talk about periods.
What We Did
Let’s talk about periods! SEE ME worked closely with the Thinx in-house creative team to develop five scripted videos showcasing direct and unapologetic conversations around periods — dismantling euphemisms of the past. With this empowering approach we captured slice-of-life moments that embodied the essence of how it feels to be a teenager, casting aspiring actors who could relate to the topic and bring their own experiences to the subject. With accompanying photography the campaign had a vibrant visual direction to encourage teens to feel more comfortable with their period and the conversations around it.
Our Alchemy
What does it feel like to be a teenager today, getting and talking about their period? Sensitive to this mindset, we took great care to make the creative a collaborative experience with our final cast, conducting pre-interviews with all talent to ensure their voice and perspective were included within the scripts and settings.
Credits
Talent: Miya Roberson, Sofia Ines Garcia, Sanaa Omondi, Pippa Knowles
Director: Sara McDowell
Executive Producer, SEE ME: Nicole Van Straatum
Creative Producer, SEE ME: Kimberly Goedhart
Production Coordinator, SEE ME: Alexes Bowyer
Casting: In Search Of
Photographer: Emmie America
Photo 1st Assistant: Isobel Rae
Digitech: Hannah Jenny
DP: Rachel Batashvili
AD: Eliana Roseen
1st AC: Nicole Hensen
2nd AC: Ghitta Larsen
Sound Op: Flora Kamimoto
Gaffer: Ariel Nehorayoff
Key Grip: Julia Payne
Production Designer: Laura Hughes
Art Dept Assistant: Katan Trautman
Stylist: Marita Owens
Stylist Assistant: Spirit Vance
Hair Stylist: Soleil Davis
Hair Stylist Assistant: Brittany Gay Taplin
MUA: Emma Elizabeth, Honey Artists
Post House: Windy Films
Editor: Molly Gillis
MGFX: Emma Berliner
Post Producer: Kerry Mack
Production: SEE ME Creative
Production Assistants: Jariel Maria, Ike Essilfie-Obeng,
Sid Maurer
