The Ask

A thoughtful campaign for The North Face collaboration with artist Shantell Martin. 

What We Did

Inspired by Shantell Martin’s drawings for the collection which explored the idea of search and rescue, we took the artist outside to watch her process the expansive outdoors. SEE ME anchored the campaign in a film that follows the lines of Shantell’s pen, immersing us in the design of the collection and her artistic creation. To accompany the campaign film, we cast artists within Shantell’s community to be featured within the lookbook, so every aspect was full of intention and purpose just like her work. 

Our Alchemy

When we heard about the care that went into this collaboration and how intertwined it was with identity and our environment, we wanted the audience to understand its intention. To do this, we were sure to feature Shantell and The North Face collection in nature, bringing our NYC crew upstate for a magical two-day shoot that resulted in work that’s truly inspiring.


Creative Director & Film Director: Keenan MacWilliam 

Talent: Shantell Martin

Models: Hawa, Che-Wei, Taylor 

Cinematographer: Andrea Gavazzi 

Photographer: Jeremy Grier 

Stylist: Mel Reneé Leamon

Hair: Latisha Chong 

Makeup: Miguel Ramos

Production Designer: Hans Maharawal

Video Editor: Orian Barki 

Producer: Anne Alexander 

Production Manager: Cloe Young 

Executive Creative Director: Sara McDowell 

Executive Producer: Nicole Van Straatum 

Creative Producer: Kimberly Goedhart

Production Coordinator: Ladin Awad 

Production Studio: Cousins 

Creative Studio: SEE ME