The Ask
A thoughtful campaign for The North Face collaboration with artist Shantell Martin.
What We Did
Inspired by Shantell Martin’s drawings for the collection which explored the idea of search and rescue, we took the artist outside to watch her process the expansive outdoors. SEE ME anchored the campaign in a film that follows the lines of Shantell’s pen, immersing us in the design of the collection and her artistic creation. To accompany the campaign film, we cast artists within Shantell’s community to be featured within the lookbook, so every aspect was full of intention and purpose just like her work.
Our Alchemy
When we heard about the care that went into this collaboration and how intertwined it was with identity and our environment, we wanted the audience to understand its intention. To do this, we were sure to feature Shantell and The North Face collection in nature, bringing our NYC crew upstate for a magical two-day shoot that resulted in work that’s truly inspiring.
Credits
Creative Director & Film Director: Keenan MacWilliam
Talent: Shantell Martin
Models: Hawa, Che-Wei, Taylor
Cinematographer: Andrea Gavazzi
Photographer: Jeremy Grier
Stylist: Mel Reneé Leamon
Hair: Latisha Chong
Makeup: Miguel Ramos
Production Designer: Hans Maharawal
Video Editor: Orian Barki
Producer: Anne Alexander
Production Manager: Cloe Young
Executive Creative Director: Sara McDowell
Executive Producer: Nicole Van Straatum
Creative Producer: Kimberly Goedhart
Production Coordinator: Ladin Awad
Production Studio: Cousins
Creative Studio: SEE ME
