The Ask

To produce the campaign for Tommy x Patta’s second collaborative capsule collection.  SEE ME acted as local production in New York to capture the spirit and pay tribute to both of the brand's streetwear heritage.

What We Did

Shooting in Bedstuy, Brooklyn, we secured a mixture of interior & exterior locations with 5 talents including NYC-native artists Wiki & MIKE.  The duo created an accompanying music track and video that were produced by The Alchemist and released in tandem with the collection. SEE ME partnered directly with the Patta team and photographer Quil Lemons to execute the lifestyle images for the campaign, lending itself as the album cover of the exclusive 12” vinyl record. 


Talent: WIKI, MIKE, Cameron Grace Carter, Salimata, Sideshow

Photographer: Quil Lemons

Photo Assistants: Matt Yoscary & Jesse Gouveia

Stylist: Trino Yspol

Makeup Artist: Rose Grace

Hair Stylist: Jamie Brice

Executive Creative Director, SEE ME: Sara McDowell

Executive Producer, SEE ME: Nicole Van Straatum

Creative Producer, SEE ME: Kimberly Goedhart

Production: SEE ME

Production Assistants: Jariel Maria & Micheal Elijah

Location Scout: Andrew Samaha , NYC Film Locations