The Ask:
Create elevated live content for an event activation to be shared leading up and throughout a four day experience held across multiple locations throughout London.
SEE ME Alchemy:
SEE ME created the first ever Instagram Face Filter for a brand under Estee Lauder.
What We Did:
Our team strategized and led creative and production to create 50+ social first pieces of content throughout a four day event series. This was executed by utilizing a mixture of pre-produced and live capture, delivered seamlessly via an onsite post-suite that included an incredible team of creatives from photo and video editors, designers to a collage artist, DPs and photographers. Creatively we didn’t want to merely capture content, and instead created inspiration that told a story around the event allowing for the social audience to have their own immersive experience.
Credits:
Executive Creative Director & Film Director: Sara McDowell
Executive Producer: Nicole Van Straatum
Production Manager: Ayesha Marr
Director of Photography: Adam Giese
AC: Esther Edusi
Photographer: Mahaneela Choudhury-Reid
Photo Assistant: Sarah Harry-Isaacs
Social Capture: Paix Robinson
Event Photographer: Lou Jasmine
Collage Artist: Giorgia Ascolani
Post Supervisor: Ladin Awad
Editors: Molly Holtzinger & Lexi Powner
Graphic Designer: Montse Tanus
Experience Agency: Early Spring
Creative Studio: SEE ME