The Ask
Feature narratives about the environment.
What We Did
Launched in 2020, Nike Journal is the brand’s first editorial platform for global storytelling. SEE ME served as the primary creative and production partner behind the platform’s Culture vertical, providing creative development for five unique franchises. One of these franchises, My Backyard, focuses on everyday athletes finding balance in the natural world.
Our Alchemy
Casting was incredibly important for this series, as we sought to tell stories about individuals whose narratives aren’t often at the forefront of the conversation around conservation. Equally important was honoring the environment and cultures we were observing, and casting creatives behind the scenes who had a personal connection to the subject matter.
Credits
Photographer: Dolly Devi
Stylist: Mel Reneé Leamon
Casting: Lydia Yemene & Arielle Berman
Writer: Prayag Arora-Desai
Creative Director: Sara McDowell
Executive Producer: Nicole Van Straatum
Feature Director: Deidre Dyer
Production Manager: Kimberly Goedhart
Production: Feat Artists
Creative Studio: SEE ME
Credits
Photographer: Jasmine Rose
Stylist: Mel Reneé Leamon
Casting: Lydia Yemene & Arielle Berman
Writer: Colleen Stinchombe
Credits
Photographer: Evan Green
Stylist: Mel Reneé Leamon
Casting: Lydia Yemene & Arielle Berman
Writer: Colleen Stinchombe
Credits
Photographer: Karen Joyner
Stylist: Mel Reneé Leamon
Casting: Lydia Yemene & Arielle Berman
Writer: Waubgeshig Rice
Credits
Photographer: Kia Islam
Stylist: Mel Reneé Leamon
Casting: Lydia Yemene & Arielle Berman
Writer: Jiya Pinder
Credits
Featuring: Mariam Al Saif (Ambassador for Girls That Scuba)
Photographer: Maha Alasaker
Underwater Photographer: Maryam ALMasha’an
Stylist: Mel Reneé Leamon
Casting: Lydia Yemene & Arielle Berman
Writer: Jiya Pinder