To concept, develop and produce five franchises for the launch of Nike’s editorial platform.
What We Did
Launched in 2020, Nike Journal is the brand’s first editorial platform for global storytelling. SEE ME served as the primary creative and production partner behind the platform’s Culture vertical, providing creative development for eighteen stories spanning five unique franchises. Brought to life through photo and video, this assemblage of narratives took place across eleven countries: Japan, South Korea, Australia, Mexico, the United States, Nigeria, India, Canada, Saint Lucia, Kuwait, and France.
We put as much emphasis on whom we put behind the camera as those we put in front of it, hiring local creative teams who could properly capture the stories of every protagonist. We also commissioned creators with the ability to apply their unique lens to each project, bringing an innovative perspective to each piece of content.
Executive Creative Director: Sara McDowell
Executive Producer: Nicole Van Straatum
Casting: Lydia Yemene, Nafisa Kaptownwala
Production Manager: Kimberly Goedhart
Stylist: Mel Reneé Leamon
Feature Director: Deidre Dyer
Creative Producer: Banna Nega
Copy Editor: Roxanne Fequiere
Creative Studio: SEE ME