The Ask

To create a series that puts fashion and creativity at the forefront.

What We Did

Launched in 2020, Nike Journal is the brand’s first editorial platform for global storytelling. SEE ME served as the primary creative and production partner behind the platform’s Culture vertical, providing creative development for five unique franchises. Among them is Beyond The Fit, which explores how global creatives weave their identities into their personal style. Tapping local teams around the world, we told the stories of individuality, heritage, and self-expression, creating a vibrant tapestry of fashion and creativity.

Our Alchemy

SEE ME cast six highly creative individuals across the globe in Tokyo, Sydney, Mexico City, Lagos, Seoul, and NYC, working closely with talent to style Nike gear alongside their own clothing to create looks reflective of their own style. Collaborating with teams in each region, SEE ME featured locations that were personal to the talent in order to add depth to each feature. 

Credits

Featuring: Michelle Li

Photographer: Elizabeth Wirija

Stylist: Mel Reneé Leamon

Casting: Lydia Yemene

Writer: Sydney Gore

Executive Creative Director: Sara McDowell

Executive Producer: Nicole Van Straatum

Production Manager: Kimberly Goedhart

Creative Producer: Banna Nega

Feature Director: Deidre Dyer

Copy Editor: Roxanne Fequiere

Creative Studio: SEE ME

Credits

Featuring: Cynthia Cervantes Gumbs, Travis Gumbs, & Tenoch Gumbs

Photographer: Dorian Ulises López Macías

Stylist: Mel Reneé Leamon

Casting: Lydia Yemene

Writer: Devin Blackshire

Creative Director: Cynthia Cervantes Gumbs & Travis Gumbs

Executive Creative Director: Sara McDowell

Executive Producer: Nicole Van Straatum

Production Manager: Kimberly Goedhart

Creative Producer: Banna Nega

Feature Director: Deidre Dyer

Creative Studio: SEE ME 

Credits

Featuring: Momo Hassan-Odukale

Photographer: Dan Mbo

Stylist: Mel Reneé Leamon

Casting: Lydia Yemene

Writer: Devine Blacksher

Executive Creative Director: Sara McDowell

Executive Producer: Nicole Van Straatum

Production Manager: Kimberly Goedhart

Creative Producer: Banna Nega

Local Producer: Dawa Thompson

Feature Director: Deidre Dyer

Copy Editor: Roxanne Fequiere

Creative Studio: SEE ME

Credits

Featuring: Lillian Ahenkan

Photographer: Yasmin Suteja

Stylist: Mel Reneé Leamon

Casting: Lydia Yemene

Writer: Ella Jane

Executive Creative Director: Sara McDowell

Executive Producer: Nicole Van Straatum

Production Manager: Kimberly Goedhart

Creative Producer: Banna Nega

Feature Director: Deidre Dyer

Copy Editor: Roxanne Fequiere 

Local Production: Culture Machine

Creative Studio: SEE ME 

Credits

Featuring: Suea Cho

Photographer: Min Hyun-woo

Stylist: Mel Reneé Leamon

Hair: Kim So Hee

Makeup: Kim So Jeong

Casting: Lydia Yemene

Writer: Elaine Lee

Executive Creative Director: Sara McDowell

Executive Producer: Nicole Van Straatum

Production Manager: Kimberly Goedhart

Creative Producer: Banna Nega

Feature Director: Deidre Dyer

Copy Editor: Roxanne Fequiere

Local Production: Suea Cho

Creative Studio: SEE ME 

Credits

Featuring: Lono Brazil III

Photographer: Shun

Stylist: Mel Reneé Leamon

Casting: Lydia Yemene

Writer: Jon Moy

Executive Creative Director: Sara McDowell

Executive Producer: Nicole Van Straatum

Production Manager: Kimberly Goedhart

Creative Producer: Banna Nega

Local Producer: Momoko Ikeda

Feature Director: Deidre Dyer

Copy Editor: Roxanne Fequiere

Creative Studio: SEE ME