The Ask
Create a global brand campaign tied to the Olympics through sentiment and global reach, featuring talent from Netflix’s top titles.
What We Did
SEE ME created Netflix’s global brand campaign featuring actors from their most popular international original titles. Rooted in the idea that children dream of what they’ll be when they grow up—whether it’s an Olympian or a thespian—we created short film narratives about the actors' journeys toward achieving their dreams. Shooting on location from Geneva to London to Tokyo to Atlanta, we were honored to share the stories of legends like Sophia Loren and rising stars alike.
Our Alchemy
In order to remove the divide between celebrity and audience, we used archival video of each actor alongside our original footage, adding a personal touch to the finished product that instantly makes the viewer feel connected to the onscreen talent. By conducting pre-interviews before each shoot, our scripts were crafted from the actors own words—all in keeping with our mission to give every individual the opportunity to be the author of their own story.
Credits
Director: Haley Elizabeth Anderson
Film Executive Producer: Adriana Cebada Mora
Executive Creative Director: Sara McDowell
Executive Creative Producer: Nicole Van Straatum
Media Strategist: Morgan Shockley
Creative Strategist: Natalee Ranii-Dropcho
Writers: Lakin Starling, Justin Lee, James Yates Smith
Creative Producer: Kimberly Goedhart
Project Manager: Tara Hercus
Production: Pulse Films
Creative Studio: SEE ME
Credits
Executive Creative Director: Sara McDowell Executive Producer: Nicole Van Straatum
Art Director: Inyegumena Nosegbe
Designer: Sophie Abady
Writer: Lakin Starling