LeSportsac

What We Did

Grounding the campaign in its ‘on the go’ roots, we took LeSportsac out of the studio for the first time in over a decade. Scrapping the artifice of old-world advertising, we cast individuals as diverse as the brand’s global consumer base, generating their most diverse casting for a brand campaign yet. We leaned into heritage when meaningful, keeping strong color blocking and the iconic bags center stage.

Our Alchemy

We maximize on-set efficiency without killing the creative vibe. Over four days we captured 20 videos,16 campaign stills, and 64 supplemental images in a total of 40+ looks.

Credits:

Photographer: Daria Kobayashi Ritch

Creative Director: Sara McDowell

Executive Producer: Nicole Van Straatum 

Photo Assistants:  Derec Patrick & David Lopez

Digital Tech: Logan Bingham

Director of Photography: Kasandra Baruch & Mike Marasco / RAW Media House

Steadicam: Brian Sergott

AC: Taylor Ross

Gaffer: Andrew Choe

Stylist: Jessica Willis

Makeup: Tsipporah Liebman

Hair: Ramsell

Manicurist: Holly Falcone

Set Designer: Lizzie Lang

Casting Director: Arielle Berman

Models: Evelyn Rain, Desire Mia, Tanya Kizko,

Editor: Molly Holtzinger

Design: Isabel Castillo

Colorist: Irving Harvey